Changing care
for good

Charles and Dan, our two co-founders, met and the idea of a marketplace that connects professionals with shifts (soon to be named Florence) was born

We filled our first shift through our marketplace for flexible care professionals

We launched Florence in Manchester. We also launched Florence Academy to empower professional development for our nurses and carers

We raised Series A funding, which helped us to hire incredible talent and grow towards our mission. We also opened our office in Glasgow to expand into Scotland

We launched National Care Force to support volunteering in the social care sector during the coronavirus outbreak

For care organisations, we launched two SaaS products, Florence Rota and Florence Academy, to make both rota scheduling and professional development easier

We raised $35m (£28.5m) Series B funding to help us launch internationally and grow even further in our mission to revolutionise care

We were selected to join the UK tech ‘unicorn’ growth programme, Future Fifty. Previous alumni include Monzo, Deliveroo and Skyscanner

After much preparation, we launched Florence in France–our first international market

We launched in Canada, taking Florence into North America

We were selected for the AWS Healthcare Accelerator: Global Cohort for Workforce startup program

The Sunday Times ranked us at #21 on their prestigious 100 fastest-growing companies of 2023 list

We expanded our offering, allowing us to support large organisations managing agencies or those in need of a neutral vendor solution

When we come together as one team, with one shared vision, we can achieve so much more. That’s why we always work collaboratively with pride and passion.

We’re not here to maintain the status quo–we’re here to make a difference. It’s about being brave, trying new things, and making what’s possible become real life.

Without curiosity, you can’t have innovation–and without innovation, you can’t move forwards. So we always ask ‘why’… because the answer might uncover our next big idea.

If it doesn’t serve our customers, it doesn’t serve us either. At Florence, our customers’ needs come first, which is why we always try to make things as clear and straightforward as possible.

Although we have shared goals, we each have unique perspectives and experiences–and that’s part of what makes Florence so great. We embrace each other’s differences and actively cultivate an inclusive culture.