Florence is pleased to announce the appointment of Roberto Taracido Ruiz, a former executive at Groupon, WeWork, and Treatwell, as our new Chief Revenue Officer.
From chemistry labs to boardrooms
Roberto started his career in environmental chemistry before moving into business and management consulting. He rose quickly, serving as managing director of Groupon Spain and VP of sales for Groupon UK, where he drove significant growth and innovation.
Riding the rollercoaster at WeWork
During his time at WeWork, Roberto experienced rapid expansion and challenges. He thrived in a fast-paced environment, adapting to change and fostering collaboration across diverse teams and cultures.
“Working at WeWork was intense and transformative,” Roberto reflects. “I learned the importance of business continuity and cross-cultural leadership. These lessons will be invaluable as I join Florence.”
“I am thrilled to join Florence and contribute to a mission that is transforming healthcare staffing,” says Roberto. “Florence’s tech-driven approach is setting new standards, and I’m excited to support healthcare professionals in delivering exceptional care.”
Roberto aims to blend cutting-edge technology with a personal touch, expanding Florence’s reach and ensuring efficient staffing solutions across the UK and beyond.
Dr. Charles Armitage welcomes Roberto
“We are thrilled to have Roberto join the Florence team,” says Charles Armitage, CEO of Florence. “His experience and forward-thinking mindset align perfectly with our values of innovation, transparency, and empowerment. Roberto’s strategic insights will be crucial as we continue to grow.”
